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This chapter is designed to assist you in understanding what an
Action Plan is, how to develop one, and how it will help your
business to achieve short and long term business goals. |
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What is an
Action Plan? |
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Developing an
Action Plan |
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What is an Action Plan? |
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An action plan
integrates all of the strategies you have developed throughout
your business plan into a highly organised and prioritised plan
of action designed to achieve your stated business mission and
goals. |
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This is achieved by breaking down the strategies
you developed into small, achievable steps and then identifying
the actions you need to take for each step. It can be used as a
short term (6-12 months) action plan to achieve short term
business goals, a medium term action plan (2-3 years) or a long
term action plan (3-5 years). |
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An action plan identifies the business goal (what you would like
to achieve) and the strategies that can be implemented to reach
that goal. It also explains the specific actions that need to
take place in order to achieve the business strategy. This will
include the timeframe, roles and responsibilities, performance
indicators and alternative methods that can be implemented to
reach the business objectives. |
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Developing an Action Plan |
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Generally action plans are limited to a small and manageable
number of goals. This helps to keep the plan realistic and
achievable. |
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For each action you should identify: |
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- The timeframe and priorities for each action.
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- The people who will be responsible for undertaking each action.
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- Specific performance indicators to help you determine in the
future whether your business has succeeded in achieving the
business goal.
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Once you have these details identified, you can progress to
formulating a series of strategies to be undertaken to achieve
the goals of each action item. It often helps to break the
various strategies tasks down into simple and specific steps to
keep the plan on track and avoid getting overwhelmed or losing
control. |
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An important step is being able to evaluate within a set period
of time if the action plan has been a success. Failing to do so
could result in a plan that continues on indefinitely without
ever actually achieving anything positive for the business. |
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To evaluate your action plan, go back to the initial objectives
you set out and decide if they have worked, not worked or are in
the process of being achieved. Be critical of each objectives
success or failure in this stage. If your original targets were
too optimistic, then you need to admit this so that you will be
able to move on. |
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Sometimes it may become apparent that an action plan has failed
to meet its objectives. Therefore, you may need to reassess and
redefine your original objectives and strategies to improve
their success or abandon the plan and start again at the
beginning rather than waste resources on a plan that isn't
working. |
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To assist you in
developing your action plan, you can download a template here. |
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Build your marketing plan |
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Implementation |
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Q1.Develop an action plan which outlines the
key tasks and activities required to implement your business
plan. You may wish to use the action plan sample template, which
is available in Business Planning > Action Plan > Developing an
Action Plan. Give answer |
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Action plan for <Business Name> |
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Last updated: |
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