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Welcome to the finance module!
 
Learn how to manage your finances effectively.
 
 
Raising Finance
Key Accounting Information
Cash Flow
Budgeting
Taxation
Performance Indicators
 
Raising Finance
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This chapter is designed to assist you in assessing your business' financing requirements, identifying available sources of finance and potential government grants and assistance. It also helps you to understand the typical requirements you need to prepare for when applying for finance.
 
 
Assessing your Requirements
 
Sources of Finance
 
Grants and Assistance
 
Applying for Finance
 
Assessing your Requirements
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When starting a business, one of the first and most critical points to address is identifying all the potential costs you will face. These include both the start-up costs and the ongoing costs.
 
Start-up costs are the initial outlays when setting up your business. These are one-off costs that occur before your business begins trading. Typical start-up costs include shop fit-outs, factory and office setup, equipment and machinery purchases, office supplies, business and other registrations, licence and permit fees, along with any legal costs.
 
Ongoing costs
 are the recurring costs necessary to run and maintain the business. These costs include items such as wages and on-costs, mortgage/rent, electricity expenses, insurance and advertising costs.
 
It is also very important to consider including an allowance or "float" as working capital for the early stages where you may not necessarily be generating enough revenue to cover all your costs.
 
Once you have obtained this information, you will be able to prepare a detailed budget that covers the start-up costs, ongoing costs and initial working capital requirements so you can calculate your overall financing requirements.
 
To assist you in determining your total finance requirements, you can download a start-up cost calculator at finance.gov.au.
 
 
Build your marketing plan
Financial Plan
 
Q1.Develop a realistic start-up budget for your business. You may wish to use a start-up cost calculator.  Give answer
 
Sources of Finance
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There are various sources of finance, each with their own benefits and costs. It is important to carefully evaluate your specific requirements and determine which sources of finance are best suited needs of your business.
 
Typical sources of finance include:
 
  • Personal savings
  • Credit cards
  • Friends and relatives
  • Angel Investors
  • Leases
  • Bank Loans
Based on a review of your financing needs and the various costs and benefits of different
sources available, you can determine from which source to seek your finance.
Financing the start-up of a business yourself by using your personal savings, taking out an equity loan on your home or through credit cards is usually the easiest and sometimes the cheapest financing option. However investing your own funds involves a level of personal risk that you need to carefully consider.
 
Obtaining finance from friends and relatives also presents a cheap and flexible alternative. However, it is important to remember that involving friends and relatives as investors can get complicated and end up affecting your relationship with them.
 
Business angel investors provide financing in return for an equity stake or a share in your business. Selling equity in your business generally triggers various legal, taxation and accounting consequences[1], so you may wish to seek professional advice before accepting financing from an investor.
 
Leasing involves a financier purchasing the equipment that you require and then leasing it to you in return for regular rental payments for the duration of the lease term. At the completion of the lease term, you are offered the option of purchasing the equipment at an agreed residual value.
 
Bank loans are the most common source of funding for a small business. Examples of bank loans include:
 
Term loans: A loan paid back over an agreed period (term) where principal and interest are paid off in monthly repayments.[2]
 
Mortgages: used to finance the purchase of land and buildings. It is generally repaid by regular instalments including principal and interest.
 
Bank overdrafts: borrowing up to a certain amount from your bank when the need arises, allowing for flexibility and convenience.
 
 
NSW Small Business
 
Build your marketing plan
Financial Plan
 
Q1.Assess the various sources of financing available for starting up your business.  Give answer
 
Grants and Assistance
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Grants and other funding programs are available from the federal, state and territory governments and in some cases from local councils. Generally there are no grants available for starting a business, however, there are grants and other assistance available activities such as expanding your business, training, research and development, innovation and exporting[1].
 
For information on available government funding programs visit:
 
Business.gov.au - Information on federal and state government grants and assistance.
 
GrantsLINK - Department of Infrastructure, Transport, Regional Development and Local Government; for federal, state and local government grants and funding programs available for individuals, businesses and communities.
 
Connecting NSW - Business Programs and Grants, provides links to information on various government grants.
 
NSW Small Business - NSW Department of Regional and State Development, for information on NSW government initiatives.
 
Innovation.gov.au - Department of Innovation, Industry, Science and Research, for information on federal government initiatives.
 
Applying for Finance
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It is a good idea to research the different types of loans offered to small businesses by banks and other lenders. You can compare interest rates, fees and terms as well as any other associated costs to find the best deal for your business needs. It's also a good idea to look out for special offers, and don't be afraid to negotiate, the market for finance is very competitive so it's worthwhile pushing hard to minimise your lending costs.
 
When you have decided to apply for a loan, be sure to accurately prepare all the necessary documents and information that the bank or financial institution will require to process your application.
 
Loan applications require a lot of detail, including:
 
  • The business - A short description of the business - its history, past achievements, products and services, number of staff involved, location and a description of the premises, machinery, equipment, vehicles and other key assets.  For start-ups, describe the products and services you
  • Your history - Details of your own and other stakeholders' educational qualifications, business experience and past achievements.
  • Amount and purpose of loan - The amount and purpose of the loan should be covered in detail, including how the amount was arrived at.
  • Repayment - Clearly establish how the loan repayments will be made.
  • Financial statements - Sales and profit projections over the term of the loan and, if an existing business, current balance sheet and the last three years' annual accounts.  Include a monthly cash flow budget for the 12 months ahead with the loan repayments included.
  • Security - Lenders usually seek some form of security from you, such as:
  • assets such as real estate or shares in public companies;
  • surrender value of an insurance policy;
  • personal guarantee.
You're more likely to succeed in your loan application if you provide a well researched and presented business plan which includes:
 
  • your business goals and longer term objectives;
  • market research that supports your financial projections and proposed borrowings;
  • information systems you will put in place to allow you to monitor the business and respond to changes affecting your projections.
 
Using credit
Borrowing money is easy. It’s making the repayments that can sometimes be difficult. In this section you will find out about some of the pitfalls of using credit as well as ideas for managing your credit wisely and dealing with financial stress.
Transfer of consumer credit regulation to the Commonwealth
 
In 2010 the Australian Securities and Investments Commission (ASIC) will take over responsibility for the regulation of consumer credit and finance broking. For more information and updates on the transfer, please visit the Australian Securities and Investments Commission website. 
Dealing with financial stress
Using credit carefully
Problems with repayments
Interest free deals
Credit and debit cards
Credit fees and charges
Credit contracts
Mortgages
Going guarantor or co-borrower
Credit Accounting Consultancy Trust Fund
 
Credit Laws
 
Dealing with financial stress
During the current economic climate you may find it difficult to cope with your financial situation. If you are having trouble meeting your repayments or paying your bills you should do everything you can to prevent your car, home or household goods from being repossessed.
Contact your lender or creditors straight away and try to negotiate alternative arrangements to make your repayments. It is really important that you don't ignore the problem and hope that it goes away because if you leave it, it will only get worse.
If your financial problems are temporary due to illness, unemployment or relationship breakdown you can apply to have your payments suspended or varied due to personal hardship.
For more information on credit and debt problems, personal hardship and where to get help visit the Problems with repayments webpage.
 
Maintaining a healthy cash flow
 
By Jessica Stanic from Dynamic Business
 
In tough economic times, many small businesses struggle to manage their cash flow adequately. Where they once thought they were cruising along nicely, a bump appears in the road and they are thrown off course. All business owners should undertake what the experts call a ‘stress test’ of the business and have risk management strategies in place to ensure the business survives bumps along the way.
 
So what does a ‘stress test’ involve and more importantly, what does it all mean? Basically it is a way for you to analyse your past, present and future cash flow position. It involves you, as the business owner, putting together detailed reports covering off everything from key performance indicators, to cash flow forecasting and drawing up hypothetical ‘what if’ scenarios to ensure you are prepared for anything. Do this regularly and make it standard procedure in your business.
 
Every business owner must be proactive as opposed to reactive. The companies that get stuck in tough times are those that start to work on a problem after it has already happened. By this time, their cash flow has already been severely damaged and can take a long time to recover.
 
Financial warning signs
 
More often than not there are warning signs that all is not right in your business financially. Financial experts would identify the following as evidence of poor cash flow:
  • Overtrading
  • High gearing
  • Lack of cash flow forecasting
  • Trouble meeting GST & PAYG obligations
  • Need for regular capital/loans injections
  • Lack of financial information
 
Poor cash flow prevention
 
Here are some suggestions for things you can do to prevent these scenarios from occurring in the first place.
 
The first step is to ask the hard questions in order to find an appropriate solution. In speaking with business recovery experts, the most common questions a business owner should ask when it comes to maintaining a healthy cash flow include: 
 
  • What is the new break-even level for the business? How does this differ from the previous level?
  • What is the impact to revenue and earnings if you lose a major customer?
  • How is cash flow affected if debtors take extra days to settle their accounts?
  • What changes will you require to your banking facilities and what would be your bank’s attitude to an increase in lending?
  • Are staff cuts needed and how will you deal with this?
  • Do you have the required cash flow to fund redundancies?
 
  • What overheads will you reduce and what measures will you take to preserve cash?
  • What non-core assets could be sold to reduce debt and provide additional cash flow?
By doing this, you will be able to react quickly if conditions change suddenly and show financers you are prepared for any challenges that may arise. By asking the ‘what if’ questions and creating strategies to deal with given scenarios to minimise risk, you will be able to maximise the potential and opportunity for the business. As a direct result, key stakeholders will have increased confidence in your company’s abilities and knowing possible outcomes will minimise the stress on the business when tough decisions have to be made.
 
 
Keeping your cash flow healthy
 
There are a number of things financial experts say you can do to ensure your cash flow remains healthy and stress free. These can include:
 
  • Ensuring you have an accurate profit and loss balance sheet.
  • Ensuring your monthly financial statements are reviewed at least two weeks before the end of the month.
  • Prepare a bullet point list of what went well during the month and what areas need improvement.
  • Update your budgets for future quarters in advance so you have a clear position of where you are going. 
  • Prepare a report each month that shows key performance indicators (KPIs) and monitor it regularly.
  • Quiz your business; preparing a relevance test will help you in figuring out areas of improvement are needed in the business and what measures can be put in place to fix this.
  • Ensuring all department heads work together and know what is going in and out of each department. Developing a departmental profit and sales report will help you pinpoint the source of the business’ profits along with which departments are dragging.
  • Examine external factors that may influence the business’ cash position. For example: interest rate movements, average debtor days, material and labour cost movements, exchange rates etc.
  • Monitor your main ‘cash competitors’ – e.g. stock and debtors.
  • Get to know your customers. Conversation rates are slipping and therefore it is vital to understand what motivates your customers and what influences their buying decisions.
  • Keep your business offer innovative and fresh.
 
Cash flow is the lifeblood of your business. If you see it in distress, it’s time to take action. You must always be prepared for the bumps in the road.