http://www.google.com.au/intl/en/adwords/webinars/index.html
What are Adwords?
Adwords
Google's pay-per-click (PPC) advertising system. When a search term is entered
into the Google search bar, targeted PPC ads appear down the right hand side of
the page. For popular search terms, up to three ads also appear above the natural
results. There are many different tactics involved in managing a successful AdWords
campaign, including choosing the best keywords, setting the right Max CPC, writing
good ad text, and much more. Google's official AdWords site has more information.
Adwords ads can also appear across Google's content network of Adsense publishers.
-
When a user searches for a particular search term, the search engine returns
-
a list of natural search results, along with a list of targeted pay-per-click (PPC)
-
ads. Advertisers don't pay each time the ad is displayed (i.e. for each impression),
-
but only when a consumer clicks on the ad and is taken to the destination URL.
-
For this reason, and also because the cost-per-click is usually fairly minimal,
-
PPC advertising is gaining huge popularity. The consumers who click on PPC
-
ads tend to be extremely targeted toward the product, since they entered a
-
relevant search term, and so conversion rates can be very high
Steps to join
Go to Google homepage
Step 2
Step 3
Step 4
Step 5
Its that easy.
Verify your account
It has now been verified
Step 3
Pay-per-Click (PPC)
A method of online commercial revenue genration whereby a website
publisher earns payment whenenver a website user clicks on a designated
link. An example of pay-per-click is Google AdSense: when a user clicks on
a Google advertisement link, the publisher of the website on which the
advertisement appears is credited with a sum of money.
AdSenseŽ
A GoogleŽ service that puts advertisements on others' websites
automatically.
Google pays the website owners for publishing its ads.